Crafting a cohesive brand mission, and partnership strategy identity for Stephen Curry by leaning into his persona and purpose

Elevating Lenovo’s premium position in culture with authentic, impact-driven, campaign and influencer storytelling

Helped Twitter find its voice in the way it connected with marginalized voices on its platform

Developing a content strategy for Jordan Brand that connects with a new generation of Jordan fans by harnessing the power of culture

Helped Pixel connect the features of its phone to empowering an emerging Black Renaissance

Helped reframe sexual health and HIV prevention information for a sex-positive, social-first generation. And we got a shoutout from Sheryl Lee Ralph!

Launched PrEP, the first HIV prevention pill, into the mainstream with campaigns spanning from broadcast to the ballroom floor

Couldn’t pop it all on here, so feel free to slide into my DMs and ask me more